Our PeopleGrassroots Action’s Grassfire Lab team is proudly built upon a foundation of liberty, family, faith and entrepreneurship. Our team is here to serve you!

President/CEO

Steve Elliott

CEO

Steve Elliott is a nationally recognized Internet communications specialist and conservative grassroots leader. Steve launched the concept of Grassfire in 2000 and today heads up the Grassfire Lab team as well as the news and Internet activism services of Grassfire.com and its affiliated websites.

Steve has more than two decades of experience as a communicator and development strategist. His work with Grassfire and a host of high-profile clients has placed him on the leading edge of online organizational development. Through his leadership, the Grassfire Lab team has helped build online databases worth tens of millions of dollars for our partners, employing innovative, asset-based strategies.

A guest on dozens of radio and television programs, Steve has appeared on Fox News’ Neil Cavuto, Sean Hannity, CNN, CNBC, Alan Colmes, Mike Gallagher, Glenn Beck and Janet Parshall. A graduate of Regent University (M.A. Public Policy), he is the author of The Grassfire Effect (2005), 21 Supreme Court Issues Facing America (2006), The Book On Obama (2012), and Thriving In Exile (2012). Steve and his wife, Stacy, have five children and reside in Hampton Roads, Virginia.

Chief Information Officer

Bob Pritchard

CIO

Bob Pritchard is a leader in the development and management of custom online databases. Bob helped launch the concept of Grassfire in 2000 and co-founded Grassroots Action, the parent company of Grassfire Labs.

Bob is the chief architect and applications developer of the Grassfire software system which manages more than 10 million database records. A graduate of Iowa State University (birthplace of the computer) with the B.S. in Computer Science, Bob has been at the forefront of Internet-based viral database development. His hierarchical “impact” system was one of the earliest applications of the “social” friend-to-friend growth model that dominates the Internet today.

A leader in his local community and a liberty-loving entrepreneur at heart, Bob cares deeply about issues, politics, and the ability to have an impact through the use of technology. A long-time NRA member, Bob resides in Iowa where he enjoys a very active life with his wife motorcycling, snowmobiling, and boating.

Director of Client Services

Jeff McCusker

Client Services

Jeff McCusker is Director of Client Services.  He brings over 35 years of experience to the Lab Team as a former television producer, account manager, Creative Services Director and Vice President of a major market production company. As an award-winning television producer, he worked for over 20 years in local markets and national television networks.  He has worked on the sales and marketing side of organizations for over 10 years.  Jeff came to Grassroots Action in 2009 and has managed the work of our largest clients – and the development of our smaller, but growing organizations.  Jeff’s passion is insuring that our client’s needs and expectations are exceeded and in rallying the Lab team in the development of innovative campaigns and strategies. He is the father of three, including another rising television producer.

Director of Information Technology

Tara Huntrods

Information Tech

Tara Huntrods is Director of Information Technology for Grassfire Lab. She brings to the Lab team more than 13 years experience in information technology, specializing in database development systems. Tara joined the Lab team after serving 10 years with the Iowa Department of Education where she worked in many database environments including SQL databases, Visual Basic, ASP and ASP.net. While in this capacity, she received the Iowa Governor’s “Award For Excellence” for creating a custom online reporting system for the Iowa school systems. A graduate of Iowa State University, Tara is responsible for management and development of the Grassfire Labs database system. She is the very busy mom of triplet boys who keep her active in many sports and other events.

Project & Acquisition Manager

Tina Fox

Projects & Acquisition

Tina Fox serves as Project Manager for Grassfire Labs and is responsible for bringing together the various Lab components for our partners in the most efficient and effective way.

Tina brings to the Labs team more than two decades of experience in project management in high-paced direct response environments. She has managed all aspects of accounts for her clients, including direct mail, telemarketing, print production, product fulfillment, Internet development and email marketing. She has served numerous accounts, including: The Smithsonian, Liberty Counsel, Focus on the Family Action, Media Research Center, National Museum of Women in the Arts, Christian Broadcasting Network, and Operation Blessing. She specializes in acquisition, fulfillment and complex email campaigns. Tina resides in Arkansas.

Director of Interactive Media

Eric Odom

Interactive Media & News Division

Eric Odom heads our Interactive Media Network and News Division. He’s a tea party activist and self-described libertarian-minded political consultant. He was one of the first activists to respond to Rick Santelli’s infamous “tea party” rant. He built the original website that was used to plan for the February of 2009 tea parties and he built the first tea party website which served as the primary organizing hub for the 2009 Tax Day Tea Party. In 2010 he was a part of Americans for New Leadership, an organization that raised $1.6 million to oppose Harry Reid, Dina Titus and several other liberal incumbents. Eric was named to the Top 100 Most Influential U.S. Conservatives by the UK Telegraph and was profiled by the New York Times. Eric’s media appearances include FOX News, MSNBC, CNN and various other major media networks.

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