Grassfire Lab is the political services arm of Grassroots Action Works.

Through database and donor development/management to creative messaging, data layering, web architecture, political consulting and digital communications, we help you grow.

We specialize in database development, management and data layering. Knowing more about your customers, donors or voters is critical in modern day communication strategies. Our data layering services provide powerful insights that will help you better understand who you’re communicating with and what you should be communicating.

Our principles are simple. A limited government, free-market system for a prosperous economy and a strong level of national security are fundamentally what we fight for every day. We strive to advance these principles through political victory at the ballot box.




Steve Elliott is a nationally recognized Internet communications specialist and conservative grassroots leader. Steve launched the concept of Grassfire in 2000 and today heads up the Grassfire Lab team as well as the news and Internet activism services of and its affiliated websites.Steve has more than two decades of experience as a communicator and development strategist. His work with Grassfire and a host of high-profile clients has placed him on the leading edge of online organizational development. Through his leadership, the Grassfire Lab team has helped build online databases worth tens of millions of dollars for our partners, employing innovative, asset-based strategies.A guest on dozens of radio and television programs, Steve has appeared on Fox News’ Neil Cavuto, Sean Hannity, CNN, CNBC, Alan Colmes, Mike Gallagher, Glenn Beck and Janet Parshall. A graduate of Regent University (M.A. Public Policy), he is the author of The Grassfire Effect (2005), 21 Supreme Court Issues Facing America (2006), The Book On Obama (2012), and Thriving In Exile (2012). Steve and his wife, Stacy, have five children and reside in Hampton Roads, Virginia.


Eric Odom is our lead strategist and overall Grassfire Lab Program Director. He’s a self-described libertarian-minded political consultant with a decade of campaign experience and several election wins in races where the pundits claimed there was no chance for victory.

In 2010 he was a part of Americans for New Leadership, an organization that raised $1.6 million to oppose Harry Reid, Dina Titus and several other liberal incumbents. Eric was named to the Top 100 Most Influential U.S. Conservatives by the UK Telegraph and was profiled by the New York Times. Eric’s media appearances include FOX News, MSNBC, CNN and various other major media networks.

To date Eric managed or worked with 10 significant political campaigns and has helped raise nearly $10,000,000 for various campaigns and political action committees.